The market for wine and spirits in Taiwan, still an important trendsetter for the Greater China market, has grown significantly since 2001. Distilled spirits continue to dominate sales (54% of total volume), with whiskey representing the largest (65%) component of such. While the United States continues to gain ground for its grape wines among Taiwan consumers, distilled spirits continue to be dominated by premium suppliers from the U.K. and France. Although U.S. suppliers lack the cultural cache essential to break into the high-end spirits market, the market offers significant potential if the U.S. spirits industry were to take an interest in developing into this very lucrative market.
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