High export prices for stone fruit during the 2006 season cut into what promised to be another positive year for U.S. suppliers to Taiwan. While volume dropped 11 percent overall, enough consumers remained willing to pay higher prices (15~25 pct. higher than 2005 prices at retail outlets), to sustain a 7% rise in sales by value in 2006 over last year. Given improved pricing, stone fruit demand is expected to grow moderately over the next three years in value and volume. Exporters and industry associations are encouraged to target key consumer priorities in market promotions. This will help maximize market interest and support stone fruit's still privileged position in Taiwan's fruit market.
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